- brand development
- марк. разработка [развитие\] маркиSyn:See:
Англо-русский экономический словарь.
brand development
Смотреть что такое "brand development" в других словарях:
brand development — ➔ development * * * brand development UK US noun [U] ► MARKETING, COMMERCE the process of improving a brand or improving customers knowledge and opinions of a brand: »She is director of global marketing and brand development. »He declined to give … Financial and business terms
Brand Development Index — or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 50 year old s). It is a measure of the relative sales strength of a given brand in a specific market area.Brand Development Index or (BDI)… … Wikipedia
brand development index — ➔ index1 * * * Brand Development Index UK US noun [S] ► MARKETING BDI(Cf. ↑BDI) … Financial and business terms
brand development index — /ˌbrænd dɪ veləpmənt ɪnˌdeks/ noun an index that compares the percentage of a brand’s total sales in a given market to the percentage of the total population in the market. Abbr BDI … Marketing dictionary in english
Red Deluxe Brand Development — is an independent brand development and advertising agency. The firm is noted both for its work [ [http://www.allbusiness.com/marketing advertising/4201232 1.html Shirk Attack, ADWEEK] ] [ [http://www.commerce.commarts.com/shop/detail.asp?prod=ISS… … Wikipedia
development — de‧vel‧op‧ment [dɪˈveləpmənt] noun 1. [uncountable] the growth or improvement of something, so that it becomes bigger or more advanced: • promises of economic development and thousands of new jobs • development of the hand held dictionary market… … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… … Investment dictionary
brand building — / brænd ˌbɪldɪŋ/, brand development / brænd dɪˌveləpmənt/ noun the expansion of the total awareness and sales of a brand in a given market … Marketing dictionary in english
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by … Wikipedia
